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Our Story

It was the early 60s when a young a small-town farmboy learned the value of living off the land and growing one's own food. a life of world travel and time in the southern states of America has cultivated a rich and complex palate. When William “Wild Bill Eshleman came to live in New Zealand decades ago, he found that the flavors here lacked a certain “wildness”. Over the years developing sauces and meals that filled the gap he felt missing.

in 2019 he planted himself in Hawkes Bay surrounded by orchards and beautiful farmlands. in 2020 when the world was turned on its head Wild Bill and his son decided to take his decades-old barbecue recipe and present it to the World

Seeds were sown, Beehives built. Apples picked, And chillis grown. Now we are ready to show Wild Bills rich smokey barbecue sauce With a bite to the world

We Believe at Wild bills that the Land should be treated with respect. We hand grow all our chillis. Use no pesticides or sprays. most all our ingredients are farmed by us or our neighbors.

We want to make sure that our products are made with love, for the land, the ingredients, the community that we are a part of. Laurel Hill Foods is New Zealand based Family Run business and we like it that way